Today’s Yield from the Coffee Field—A strong dollar and low prices creates fluctuates the market

September 11, 2014

CEO of Excelso Coffee, Ed Field, reveals all the factors that go into each perfect cup of Field Coffee and Tea.

Today was a day of correction after yesterday’s big fall.  December closed up 420 points at $1.8540. In many past days, we may have thought of 420 points as big move. Today it is only 61 percent of the average daily trading range. Yesterday I mentioned the strong dollar and weak Brazilian real and the Colombian peso. A strong dollar and/or a weak currency from a coffee growing country can influence the market. In the past, we have seen some support in the $1.85 range. Maybe the strong dollar will help to push the market lower.

Read the Sept. 11, 2014 article published on the Dow Jones Newswire revealing, “Coffee prices rose as some bearish traders returned to the market as buyers to lock in gains after prices hit a one-month low a day earlier…Still, prices are likely to resume their declines amid pressure from a stronger dollar.”

Read the “DJ Cotton Nears 2-Month High on Lower Production Forecast” published Sept. 11, 2014 on the Dow Jones Newswire.

Today’s Yield from the Coffee Field—What is driving the market down?

September 10, 2014

CEO of Excelso Coffee, Ed Field, reveals all the factors that go into each perfect cup of Field Coffee and Tea.

Today was a bit exciting. (Allow me a little humor.) December closed down 11.35 points at $1.8125. It looks like December traded a few hundred lots in each five-minute period throughout the day, but from 1:20 p.m. to 1:25 p.m., five minutes before the close, December traded 2,146 lots, which sent December down 280 points and set a low for the day.

I am sure the December hit several sell stops in that slide. So, what is driving the market down? Clearly, some of the push down is from people who think the coffee supply this year and next year will be satisfactory to meet the needs of the market place. But also the strength of the dollar in relation to the Brazilian Real and the Colombian Peso affect the coffee market, because the coffee is traded in dollars. After the big drop today and the slide this month, we could see a correction tomorrow.